Leadership and Management development programmes specialising in

Top 50 Adviser Badge - transparent background ‘Emotional Intelligence’
‘Employee Engagement’
and ‘Cultural Change’ Cogent-Assured-Provider-Logo-Full-Colour


What is Coaching


So what is executive coaching? Coaching is defined as a helping relationship between a client and a consultant who uses a wide variety of behavioural techniques and methods to help the client achieve a mutually identified set of goals to improve his or her performance and, in the case of corporate and executive coaching, to improve the effectiveness of the client’s organisation.

Types of executive coaching:

  1. Coaching for skills.
    Here the coach helps the executive learn specific skills, attitudes and behaviours that will directly improve work performance. These skills could include; presentation skills, communication skills, delegation, time management and so on.
  2. Coaching for performance.
    Whilst all coaching is about performance, coaching for performance specifically involves improving the executive’s performance in their current job. This returns to the possibility that the skills which got executives promoted may not be the skill set required for their current position.
  3. Coaching for development.
    This entails assessing and clarifying the executives expectations for future growth and development and working on the required competencies. This may also be associated with outplacements, restructuring or re-engineering in the organisation.
  4. Coaching for the executive’s agenda.
    Often an on-going relationship, this type of coaching addresses any of life’s issues as opposed to those only pertaining to the workplace. The coach can provide support when challenges become really tough and the executive needs someone to share their issues with.

Benefits of coaching:
Specific benefits experienced by executives receiving coaching, according to a recent study, included improvements in:

  • Working relationships with immediate supervisors (71%)
  • Teamwork (67%)
  • Working relationships with peers (63%)
  • Job satisfaction (61%)
  • Conflict resolution (52%)
  • Organisational commitment (44%)
  • Working relationships with clients (37%)

The same study included the following improvements for the sponsoring organisation:

  • Productivity (reported by 53% of executives)
  • Quality (48%)
  • Organisational strength (48%)
  • Customer service (39%)
  • Reducing customer complaints (34%)
  • Retaining executives who received coaching (32%)
  • Cost reductions (23%)
  • Bottom line profitability (22%)

These studies clearly demonstrate the benefits of a coach to the corporate world and help explain why the demand for executive coaching is particularly strong at the moment.

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